|
週次 |
日期 |
單元主題 |
|
第1週 |
2023-09-06 |
a. Teacher self-introduction, course purpose, and classroom rules.
b. Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
Objectives:
● Identify the primary steps in a strategic planning process.
● Discuss the role strategic leaders play in the strategy-making process. |
|
第2週 |
2023-09-13 |
a. Quiz 1: Chap 1
b. Ch 2 External Analysis: The Identification of Opportunities and Threats
c. Watch 影片1: 大賣空—The big short.: students’ home work
Objectives:
● Practice the five-force model in details to understand the impacts of each force.
● Explore the strategic groups for industrial analysis. |
|
第3週 |
2023-09-20 |
a. Quiz 2: Chap 2
b. Submit one page summary and discuss 影片1: 大賣空—The big short.
c. Ch 3 Internal Analysis: Resources and Competitive Advantage
Objectives:
● Discuss how to utilize the VRIN model to identify the source and quality of competitive advantage.
● Explain the meaning of value chain in reality and the maintenance a competitive advantage. |
|
第4週 |
2023-09-27 |
a. Quiz 3: Chap 3
b. Watch 影片2: 冰上奇蹟—Miracle. : students’ home work
c. Company Visiting from PM 3:30 to 6:00
Objective:
● Understand what the enterprise it is and study the possible subjects can be practiced as a project for this course. |
|
第5週 |
2023-10-04 |
a. Submit one page summary and discuss 影片2: 冰上奇蹟—Miracle.
b. Ch 4 Competitive Advantage Through Functional-Level Strategies
c. Study “What makes an effective executive by Peter Drucker, June 2004, HBR.”
Objectives:
● Explain how an enterprise can use functional-level strategies to increase its efficiency, quality, innovation and customer responsiveness.
|
|
第6週 |
2023-10-11 |
a. Quiz 4: Chap 4
b. Quiz 4-1: “What makes an effective executive by Peter Drucker, June 2004, HBR.”
c. “What makes an effective executive by Peter Drucker, June 2004, HBR.” |
|
第7週 |
2023-10-18 |
a. Ch 5 Business-Level Strategy
Objectives:
● Explain the difference between low-cost, differentiation, focus or their combination strategies.
● Discuss the value innovation practice and how to apply the blue ocean strategy in industry.
|
|
第8週 |
2023-10-25 |
Mid-term—No action |
|
第9週 |
2023-11-01 |
a. Quiz 5: Chap 5
b. Watch 影片3: 獵殺U-571—USS Seaviper : students’ home work
c. Company Visiting PM 6:30 to 9:30
Objective:
● Understand what the enterprise it is and study the possible subjects can be practiced as a project for this course.
|
|
第10週 |
2023-11-08 |
a. Submit one page summary and discuss 影片3: 獵殺U-571—USS Seaviper
b. Ch 6 Business-Level Strategy and the Industry Environment
Objectives:
● Learn the strategies managers can identify the profit engines in fragmented industries.
● Understand the competitive dynamics in industrial life cycle. |
|
第11週 |
2023-11-15 |
a. Quiz 6: Chap 6
b. Ch 7 Strategy and Technology
Objectives:
● Describe the strategies that firms can use to establish their technology as the standard in a market.
|
|
第12週 |
2023-11-22 |
a. Quiz 7: Chap 7
b. Ch 8 Strategy in the Global Environment
Objectives:
● Review the different strategies that companies use to compete in the global marketplace.
● Explain the pros and cons of different modes for entering foreign markets. |
|
第13週 |
2023-11-29 |
a. Quiz 8: Chap 8
b. Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Objectives:
● Discuss how to strength business value chain with horizontal integration, vertical integration, and/or strategic outsourcing.
|
|
第14週 |
2023-12-06 |
a. Quiz 9: Chap 9
b. Ch10 Corporate-Level Strategy: Related and Unrelated Diversification
Objectives:
● Discuss the conditions that lead managers to pursue related diversifications versus unrelated diversification, and explain why some companies pursue both strategies.
|
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第15週 |
2023-12-13 |
a. Quiz 10: Chap 10
b. Each one submits few questions for free talk. |
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第16週 |
2023-12-20 |
Final-Term---no action |